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Read the most frequently asked questions about the BulkList CD and bulk email..
Bulk Email Info
Tips and tricks, Legalities, remove lists and more.
Bulk Email Software
Software to send your email AD's
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MasterList Tricks
How
to Get Results a Bulk Email
Bulk Email is a highly powerful advertising vehicle and is making a lot of
people using it very wealthy. But before you start your bulk emailing make sure you
know the do's and don'ts.
| Do |
Pick a good list from a reputable company. |
| Don't |
Buy a list based strictly on price or a
super high address count. |
| On the Internet, you
can buy a list of 60 million email addresses for as low as $50. That doesn't mean you
should. . The fact is, there is an estimated 50 million people on the internet right
now. So, how is it possible to sell a list of 60 million email addresses or even 50
or 40 million? The answer is simple, lists like these are full of duplicate
addresses. Addresses of the same person many times over to get the address count up
high. They also include computer generated addresses. These are addresses that
belong to no one and go nowhere. All they do is clog up the internet and slow any chance
of a successful mailing to a grinding halt. They will also include MIL, Gov, Edu, Org, and
anti-spam addresses within the lists to keep the address count high. Never mail to
these addresses unless you are absolutely sure you want to, the repercussions may not be
pretty. Remember, you get what you pay for. |
| |
| Do |
Deliver a compelling message |
| Don't |
Send out last year's corporate brochure |
| In the world of direct postal mail,
consumers expect to receive slick pitches produced by New York ad agencies. On the
Internet, a more personal approach generally works better. Keep in mind, of course, that
the road-tested rules of direct marketing still apply. It's important to point out the
benefits of your product or service and include a powerful call to action that compels the
recipient to reply. If you yourself would not respond to your offer, it's unlikely that
your recipients will, either. |
| |
| Do |
Keep it short |
| Don't |
Go on and on for several pages |
| On the Internet, people want information and
they want it now. That's why short, snappy pitches pull better than long-winded appeals
that tell a story, paint a picture, tug at heart strings, or describe your product's
amazing bells and whistles in exhaustive detail. If your message exceeds one screen of
text, go back and edit it until it fits. And don't try to squeeze in a second offer in
order to save money, it will only lower the response to both of your offers! |
| |
| Do |
Get to the point |
| Don't |
Make recipients figure it out for themselves
|
Internet users are busy people who receive
dozens or even hundreds of email messages a day. They barely have time to click on your
message to open it, much less waste valuable
time figuring out what you're trying to sell. If you can't come up with a three-word
subject line that sums up your pitch, hit the Delete key and start over. |
| |
| Do |
Give people an incentive to buy |
| Don't |
Restate your everyday low prices |
| Internet users tend to be surfers with short
attention spans. If you want to inspire them to action, you need to give them a compelling
reason to purchase your product or service today. Discounts, free samples, and
limited-time offers are all powerful incentives to get people to respond. Remember: A
mailing that generates 100 inquiries for additional information is ultimately going to be
far more successful than a mailing that produces one or two quick sales. |
| |
| Do |
Include a "call to action" |
| Don't |
Leave recipients wondering what to do |
| It's not enough to tell recipients to check
out your home page. You need to tell them exactly what you want them to do. Should they
sign up for a free trial offer? Should they purchase your product today? If you don't ask
recipients to do something in particular, they may check out your home page, then surf
away. The strategy that works the best, we've found, is to include in your message a
special URL for example, http://www.xyzcorp.com/postmasterdirect.html that visitors can
click on to go to your site and fill out a form to request additional information.
This way, you can accurately measure the response to your mailing and follow up with
qualified prospects! |
| |
| Do |
Expect recipients to ask you questions |
| Don't |
Expect to close the all sales in a single
message |
| While generating immediate sales from your
mailing is always great, keep in mind that many prospects are going to want more
information before they decide to buy. Be sure to have the staff in place to respond to
these inquiries immediately or prepare to see your valuable leads disappear! |
| |
| Do |
Set reasonable goals |
| Don't |
Expect your email campaign to work miracles |
| In a postal direct marketing campaign, a 2
percent response rate is considered good and a 1 percent response rate is considered
acceptable. Email lists, by contrast, tend to generate higher response rates For
example, a mailing to 45,000 addresses made ichat, a leading Web chat software company,
$50,000 in five hours. A publishing client once generated a 13 percent response rate to
its free trial subscription offer. In general, however, a 5 percent response to an email
offer is good; even a 2 percent response is not a disaster. Remember: Even the most
responsive list won't work miracles if the ad copy and the offer don't sparkle too. |
| |
| Do |
Take your time and start out slow |
| Don't |
Send out 500,000 emails your first night
with your new software without testing your ad first. |
| When you receive your new MasterList CD
the first instinct is to send out as many emails as possible as quickly as
possible. This is understandable because by purchasing this software you have done
your research and know that it can make you a lot of money very quickly. But, you
will see much better results by taking your time with the process. Create an ad you
like, then let others read it, make sure all the spelling is correct and when you are
completely happy with it, send it to only a few thousand people. Wait for your
responses to come in. This will let you gage your response rate for that particular
ad. Make a few changes and send to a few thousand more people. Do this over
and over until you have reached your maximum response rate. Then send to millions,
but not until your ad is ready, otherwise you are letting a lot of potential customers
slip through your fingers. |
| |
|
The highest quality, freshest Email addresses available
anywhere!
Over 3 million PREMIUM Email
Addresses For One Low Price
Copyright © 1998 Steve Karas. All rights reserved. |
